Im Verweis-Bericht finden Sie Daten zu Akquisition, Verhalten und Conversion Ihrer Nutzer, segmentiert nach Referral-Quelle und Landing Page.
select
trafficsource.source,
-- (select page.pagepath from unnest(hits) where isentrance = true) as landing_page,
count(distinct fullvisitorid) as users,
count(distinct(case when totals.newvisits = 1 then fullvisitorid else null end)) as new_users,
count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as sessions,
count(distinct case when totals.bounces = 1 then concat(fullvisitorid, cast(visitstarttime as string)) else null end ) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as bounce_rate,
sum(totals.pageviews) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as pages_per_session,
ifnull(sum(totals.timeonsite) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as average_session_duration,
ifnull(sum(totals.transactions),0) as transactions,
ifnull(sum(totals.totaltransactionrevenue),0)/1000000 as revenue,
ifnull(sum(totals.transactions) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as ecommerce_conversion_rate
from
`bigquery-public-data.google_analytics_sample.ga_sessions_20160801`
where
totals.visits = 1
and trafficsource.medium = 'referral'
group by
trafficsource.source
-- ,landing_page
order by
users desc 