Im Bericht Akquisition-Quelle-Medium finden Sie Daten zu Akquisition, Verhalten und Conversions Ihrer Nutzer, segmentiert nach Quelle und Medium.
select
concat(trafficsource.source," / ",trafficsource.medium) as source_medium,
-- trafficsource.source,
-- trafficsource.medium,
-- trafficsource.keyword,
count(distinct fullvisitorid) as users,
count(distinct(case when totals.newvisits = 1 then fullvisitorid else null end)) as new_users,
count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as sessions,
count(distinct case when totals.bounces = 1 then concat(fullvisitorid, cast(visitstarttime as string)) else null end ) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as bounce_rate,
sum(totals.pageviews) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as pages_per_session,
ifnull(sum(totals.timeonsite) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as average_session_duration,
ifnull(sum(totals.transactions),0) as transactions,
ifnull(sum(totals.totaltransactionrevenue),0)/1000000 as revenue,
ifnull(sum(totals.transactions) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as ecommerce_conversion_rate
from
`bigquery-public-data.google_analytics_sample.ga_sessions_20160801`
where
totals.visits = 1
group by
source_medium
--, trafficsource.source
--, trafficsource.medium
--, trafficsource.keyword
order by
users desc 