Erstellung des „Kampagnen“ Berichtes in Big Query mit Universal Analytics Daten

Im Kampagnen-Bericht finden Sie Daten zu Akquisition, Verhalten und Conversion Ihrer Nutzer, segmentiert nach Kampagne, Quelle, Medium, Keyword und Anzeigeninhalt.

select 
  trafficsource.campaign,
  -- trafficsource.source,
  -- trafficsource.medium,
  -- concat(trafficsource.source," / ",trafficsource.medium) as source_medium,
  -- trafficsource.adcontent,
  -- trafficsource.keyword,
  count(distinct fullvisitorid) as users,
  count(distinct(case when totals.newvisits = 1 then fullvisitorid else null end)) as new_users,
  count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as sessions,
  count(distinct case when totals.bounces = 1 then concat(fullvisitorid, cast(visitstarttime as string)) else null end ) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as bounce_rate,
  sum(totals.pageviews) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as pages_per_session,
  ifnull(sum(totals.timeonsite) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as average_session_duration,
  ifnull(sum(totals.transactions),0) as transactions,
  ifnull(sum(totals.totaltransactionrevenue),0)/1000000 as revenue,
  ifnull(sum(totals.transactions) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as ecommerce_conversion_rate
from
  `bigquery-public-data.google_analytics_sample.ga_sessions_20160801`
where
  totals.visits = 1
group by
  trafficsource.campaign
  -- ,trafficsource.source
  -- ,trafficsource.medium
  -- ,source_medium
  -- ,trafficsource.adcontent
  -- ,trafficsource.keyword
order by
  users desc